06. Pick a font
If you plan to design a wordmark, lettermark or a combination, you’ll need to contemplate what are the best fonts for your logo. Similar to your choice of color, your choice of typography should amplify your logo’s personality and visibility. While there are endless varieties of fonts out there, you can start by ruling in or out some basic typeface families: serif, sans-serif, script or highly stylized typefaces.
It’s best to opt for web safe fonts when designing a logo. Web safe fonts are those that are widely available across all operating systems and devices, making them the perfect choice for designers who want to ensure that their finished product looks consistent on different platforms. While there is no single definitive list of web safe fonts, a few popular choices include Arial, Verdana, Georgia, Times New Roman, and Courier New.
Your font can be applied to your logo design in different ways. A minimalist design might call on you to include a simple serif or sans serif font—something clean, readable and straightforward. When working with a combination logo, the same need for a clean and readable font might apply, but you’ll also need to take into account the alignment and balance of imagery with your text.
Sometimes, typography can be used in interesting ways to become an intriguing design element on its own. Lately, many brands attempt to design wordmarks or lettermarks with overlapping text or embellished fonts that stand out.
Font emphasis is an important concept to consider within your logo typography. It refers to how much emphasis is placed on certain words or characters in the design. With font emphasis, designers can draw attention to specific words and make them stand out from the rest of the text.
