Services Page
This page has quite a similar goal as the previous one: it presents professionals to their potential clients. However, instead of showing the projects and goods as on the portfolio page, this page gives an introduction to the services the company or individual offers. Again, this is not the page where visitors are going to spend much time reading huge bulks of texts, so make the presentation highly readable and easily scanned due to the bullet lists and clear concise descriptions without much jargon. Images can also be really helpful here as they are perceived faster than text and have a great power of setting the needed mood and emotionally amplifying the brand message. As not all the services can be shown with quality photos, custom illustrations and icons can be used instead.