Lean Canvas
… Lean Canvas helps you define your Unique Value Proposition (UVP), identify your target customers, and outline your strategy.
- by UX Design Roadmap from roadmap.sh
- Start by identifying the main problems your product aims to solve.
- Define your target audience. Be as specific as possible.
- Clearly articulate the unique value your product or service offers to your target customers. Your UVP should be distinctive and competitive, differentiating you from other solutions in the market.
- List the key features, functionalities, or aspects of your product that address the identified problems, and align with your UVP.
- Outline the various methods through which you plan to reach your target customers, such as social media, search engine optimization (SEO), email campaigns, or paid advertising.
- Identify the ways you plan to generate income from your product or service.
- List your main costs and expenses associated with building, launching, and maintaining your product, including development, marketing, operations, and support.
- Determine the indicators you’ll use to track your performance and gauge the success of your product. Metrics could include sales, user engagement, customer satisfaction, or any other relevant success indicators.
- Identify and describe any unfair advantages your product or business may have over your competitors. This could include unique expertise, proprietary technology, or strategic partnerships.