10. Make a final decision
Now that you have logo options you’re happy with, it’s time to make a final decision on your design.
If you’re active on social media, you can get even more feedback by surveying your audience (or for things like church logos, you can ask members of the church). Try posting options onto your feed and asking followers to vote on the results. Not only is this a great way to see how the public reacts, it’s a smart marketing tactic that will definitely build brand awareness around your new visual identity.
Peer review is also an important part of the logo design review process as it allows designers, or anyone who has created a logo, to get feedback from others on how their designs can be improved. This can help ensure that the final logo design meets specifications, looks professional and communicates the desired message for the target or intended market.
A peer review should include feedback on how different elements such as color, font emphasis, kerning, shapes and silhouettes work together. It should also include asking how the logo makes the reviewer feel. Although it’s your logo and you have the final say, it’s a good idea to present your designs to trusted colleagues, friends or family to see their reaction. Collecting several different opinions is important.
Once you’ve got all this feedback, you can take it or leave it. Just keep in mind that some of these individuals may represent your ideal audience, so it will be interesting (not to mention valuable) to hear their comments before you make a consensus.
Last but not least, weigh in on your results and choose the logo design that both speaks to your audience and satisfies your company vision. This is when it’s time to confirm that it matches your brand style guide as well. Don’t settle for anything less than the logo of your dreams.
