11. Put your logo to work
You’ve got a logo you love—now it’s time to put it to work. Start by downloading high quality image files of your logo. PNG and JPG files will work well on your website and social media platforms. A vector file (SVG or PDF) will allow for more scalability—ensuring the quality of your logo’s image at any size and across printed materials. You can read our thorough guide to logo sizes for more in-depth information.
Once your logo files are downloaded, it’s time to stamp it on all of your brand’s marketing assets. This includes your website, business cards, packing material and anything else you want to be branded. If your logo is complex for some of these locations, you can create a simpler variable logo to go along with it. This is especially helpful for your website’s favicon or a YouTube logo, or for packaging where logo real estate is smaller.
Finally, include your logo and specifications for future use in your brand style guide. This will ensure that your business’s appearance remains consistent as it continues to grow and evolve.
